OK! magazine might be willing to reach deep into its pockets for scoops, but when it comes to the paper the tabloid is printed on, they're coming up empty.

If you'll take a gander at this week's issue, you'll notice the paper stock is lighter, which means the paper itself is thinner, and more prone to bleed-through. That's because the Northern & Shell mag downgraded its paper stock as a cost-cutting measure. (The more to ply you with, Jamie-Lynn.)

Not only might readers find the Richard Desmond-owned tabloid cheap, but advertisers are, too. And they're not happy.

In some issues of the magazine examined, full-page color ads are bleeding through to the opposite page, obscuring editorial, and vice versa. One such instance is a full-page Quaker ad for the brand's Sweet & Salty Crunch Granola Bars.

OK!'s Quaker account is a significant one: They've been advertising inside the magazine in every issue, we're told, and closed the account off to other celeb weeklies without much consideration. And that might make sense, since OK!'s Midwest ad sales director, Jeremy Greenspan, is married to a one Sarah Greenspan, who just happens to be the associate media director at Quaker's agency OMD in Chicago.

To be sure, nepotism in publishing and advertising isn't exactly surprising; relationships, whether platonic or otherwise, run this business.

But who, then, is looking out for Quaker when it comes to their crappy-looking advertising in OK!? The suits at PepsiCo might want to know.