Offering yet another glimpse into the world of a tabloid magazine, Us Weekly lets ABC News inside its operation to reveal some startling facts: Sometimes Janice Min works with celebrities to give them a better cover photo (like she did when Mariah Carey lost weight); sometimes Heidi Montag and Spencer Pratt are not the cover story; and the most standard acts of invading stars' privacy happens in the magazine's "Just Like Us" section, where trips to sushi restaurants and Starbucks qualify, just barely, as newsworthy.

And also: Even Us' editors believe that sometimes, celebs get this whole paparazzi-tabloid-publicity game right. One person rising above it all? Matt Damon.

He [news photo editor Peter Grossman] says that the people who get the most coverage are simply asking for it, in the places they go and the things they do. And as proof, he points to mega-stars who do manage to maintain private lives.

"You know, the thing is, there are some celebrities that absolutely get it," Grossman said. "One of my favorite celebrities is Matt Damon. He's smart enough to not live in certain parts of Los Angeles and to not go in places where celebrities are always having their picture taken and he didn't marry another celebrity and he's the kind of person that has it all. You can look at him and say it is possible." [ABC]