Nike Lost the Marketing Olympics By Not Signing Phelps
 

'Nike and Adidas carpet-bombed the games with endorser-athletes and high-profile sponsorship deals, but smaller competitors such as Speedo and Puma achieved greater surges in awareness and buzz by backing a smaller group of athletes who just happened to dominate the games and much of the conversation surrounding them.' [AdAge]

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Comments (1)

No. 1 · james kaye

scew nike god bless this guy hes a american hes winnining medals who really cars about big corps like nike the make the product in maylasia & KOREA TAKE JOBS Away from americans screw em

Posted: Aug 26, 2008 at 7:59 pm · @Reply · [Flag?]
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