
I Can Has Cheezburger, the hysterical and amazingly simple blog devoted to witty captions attached to pictures of cats, should've been neutered. But then the guys behind the site launched its LOLDogs spin-off I Has a Hot Dog. And then there's the celebrity offshoot, ROFLRazzi. Big media, sensing a trend they'd be able to exploit, now finds themselves trying to replicate the enormous success of these sites. Enter Caption Splash, the just-launched gimmick from Lifetime (yes, that same network that's about to lose Project Runway) that hopes viewers will sign on to MyLifetime.com to write thought and speech bubbles on photographs.
Except, like anytime corporations try mimicking independent memes, it's failed miserably. Just take a look at the photo here to see why. It is not funny. It is poorly executed. And it's got a damn Lifetime product plug in the caption. To use a LOLCats-esque theme: FAIL.
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I can haz copee-rite infrinjmint?