Artifacts: Fired OK! Publisher Was Talking Up the Magazine Just This Week
 

"It’s very important for advertisers to know that they can participate in integrated ad packages if they want to. Everything we do has to at least have the potential to be multimedia and work across print, online and television. This kind of marketing is all very fresh and new and fun for our growing list of advertisers." —OK! publisher Tom Morrisey to Folio yesterday talking about "selling beyond the page," which helped Morrisey boost ad pages 34 percent in Q3.

And get him fired this week.

Oct 24, 2008 · 7 views (beta) · Link · Respond
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