
All that hubbub about Bravo suing the Weinstein Bros. for moving of Project Runway over to Lifetime was just a smokescreen, like we predicted. In actuality, the injunction was just meant to keep Heidi Klum off the air long enough for Bravo to create not one, not two, but three copycat shows that will compete with Runway for the "most intense sewing sequence on television" title.
The network has given a series pickup to "The Fashion Show," which like "Runway" is described as a fashion-design creative competition series. One difference between "Runway" and "Show" is that the winner of the new series — who will have their designs sold by an unspecified retailer — will be chosen by viewers; a panel of judges selects the winner on "Runway." The series, from 3 Ball Prods., is casting.
Still in development is the similarly themed "Fashion House," a competition series based on a British TV format that was announced in July.
The network also is developing "Celebrity Sew-Off," in which celebrities compete in a design competition to determine who has the ability to launch their own clothing label. The contestants will each be paired with an expert in the project, which is from Lake Paradise Entertainment.
And that's not even mentioning the two fashion docu-shows that Bravo has in the works; Fashionality and Double Exposure, which explore the industry from the perspective of New York's elite tastemakers and photographers.
This is a little bit of a fashion oversaturation at Bravo, no? Sure, they are marketing to a single woman/ homosexual male viewership, but still. And it is doubtful that any of the winners of those shows ever reach Christian Siriano levels of success.
Congrats Bravo, you're almost reaching VH1's ability to beat a dead horse until it neighs.
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I seriously doubt Bravo cares if any of these people become "successful." They only want audiences and ad dollars.