At right is an easy-to-read graph that shows the year-over-year change in newsstand sales for a half dozen celebrity tabloids. (Where, oh where, is Hip Hop Weekly?!) What you'll notice, in addition to OK!'s nearly 20 percent jump forward, is the decline of Englewood Cliffs-based Bauer's In Touch and Life & Style, which look to the newsstand for an enormous 90 percent of total sales (versus home subscriptions, for instance). It also explains why Bauer is being forced to lower its advertiser rate base, reports WSJ. Having missed its 1 million copy promise more than half of the year, according to ABC data, the new rate base will be 800,000; Life & Style missed its 550,000 rate base two out of every three issues, and will lower its guarantee to 400,000. Supposedly, the lowered forecasts are evidence that even with the doom-and-gloom economy, Americans are not turning to escapist fare like tabloids. More accurately, however, we would surmise circulation numbers across the weeklies are so over inflated, this is just some correction setting. Or maybe it's just a result of shitty (now fired) marketers?