The CW Decides It Can Program Itself, Thank You
 

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Hoping for literally any way to make money off its poorly watched (according to Nielsen, and not your DVR) network, The CW in the spring turned over a 3-hour block of Sunday night programming to Media Rights Capital, a media buying agency that paid a flat fee for the timeslot, then sold its own advertising against its own programming choices. Turns out, it was a bad decision.

Beginning Nov. 30, The CW will go back to programming its own Sunday evenings, giving the boot to MRC, which just so happens to be the firm behind Amanda Congdon's return to the web. In MRC's place will be a "a quirky combination of repeats and a movie package," which means the canceled Jericho (from CBS) and repeats of The Drew Carey Show (from Warner Bros. TV) will start filling time. Or, another way of putting it: a terrible means of admitting defeat.

Nov 21, 2008 · 2 views (beta) · Link · Respond
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