Subaru's Gimmick Targets the Wrong Charitable Cause
 

Dear Automakers, the Rest of Corporate America, et. al: The U.S. economy, as well as the global one, is in turmoil. Our citizens are seeing their retirement packages disappear, their jobs vanish, and Lipstick Jungle get canceled. There are hard times for us. And because of such a dour fiscal outlook, it's hard to think about anything except our own interests. Which is why we have to give F- grade to Subaru's new ad campaign "Share The Love," which offers new car buyers or leasees to choose one of five charities for the car company to donate $250. Uh, hello? With certainty, the Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation, and The American Society for the Prevention of Cruelty to Animals could all use a quarter-G this Christmas season as they see donations dwindle in the face of recession. But you know who could also use $250 in their pockets? American consumers. And you know what American consumers are having a hard time rationalizing right now? New car purchases. And you know what could help convince them to stop by a Subaru dealership? $250.

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