Finally(?) Some Good News for the Redstone Clan
CBS inexplicably a winner
 


Despite the dissolving marriage, fights with the kids, and plummeting net worth, there is at least one aspect of Sumner Redstone's stock that isn't completely sunk right now: CBS, which Redstone has a controlling stake in via his company National Amusements, is still going strong, despite having some of the most conventional fare on television. (See: Two and a Half Men, Big Bang Theory, How I Met Your Mother.) Not only is Two and a Half still the number one comedy on television, but after the dip in ratings during the political season, the Eye also saw a strong boost in the 18-49 demographic and is now leading in the ratings.

In total viewers, CBS was on top with 11.6 million, followed by ABC (10.4 million), NBC (7.8 million) and Fox (7 million).

For CBS, it was all about consistency, as the net stuck mostly with its regular lineup, which produced more winning nights in 18-49 than any other network.

One theory on the big win?

CBS' biggest winners are Mondays, Tuesdays, and Wednesday nights…times when people are actually home and aren't planning on TiVoing or Hulu'ing their favorite shows, which we all know by now screws up Nielsen numbers. Unlike, say, NBC, which has a great Thursday line-up with The Office, 30 Rock, and My Name is Earl, but targets the young adult demographic that's usually too busy getting an early start to their weekend to watch the shows when they come on.

Still, for Redstone this is good news…at the very least, when he decides to sell his stake in CBS he will get a better price for it than he will for his National Amusement theatre chain.

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Comments (1)

No. 1 · jase

Well NBC did create HULU so it is natural for NBC viewers to catch shows on HULU instead of on the TV.

Posted: Nov 27, 2008 at 8:35 pm · @Reply · [Flag?]
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