Speculation over Kent Brownride's move to put out four double issues of OK! magazine during the holiday season has lead to rumors that come January 1st, the celebrity gossip rag will start cutting down their business to every other week.

But don't believe everything you read on the Internet: Brownridge says he has no plans yet of scaling back his operations.

“We are a weekly and will remain a weekly,” says Brownridge.

“Magazine wholesalers deliver the celebrity weeklies on Thursday. This year (2008), Thanksgiving, Xmas, and New Year’s Day are all on Thursday,” explains Brownridge.

“Wholesaler deliveries are rescheduled (for ALL celebrity weeklies) for these three holidays. This means some issues stay on sale a shorter period of time than the regular seven days. A short shelf life is a waste. You sell less in five days than seven days. This is an absolute,” concludes Brownridge.

“Thus, I created three double issues in the fourth quarter to eliminate the three aforementioned shorter on sale periods,” explains Brownridge.

While we believe that OK! is currently a weekly (or, um, will be, after the double issues are over), Kent, in today's economy it might be wise to not make any promises with your mouth that your magazine can't cash.

Also, this: Inside media gossip circles, Mr. Brownridge is also known as a liar. This is painful to say because, despite his legendary "go fuck yourself" attitude, the guy makes for pretty awesome anecdotes, especially in troubled times when tempers flare. But alas, those wide to Brownridge's history know not to believe everything he says, especially on the record.