Today Not Ready for Tonight
 

NBC president Jeff Zucker and Today executive producer Jim Bell had a wild idea that the morning show brand was so strong, it could be a hit in more than the wee hours, but also in primetime. NBC ratings shocker: They were wrong.

[Monday's primetime special Today Looks Back] was only one of the unusual ways NBC filled its holiday air time. The network borrowed an episode of Bravo’s “Top Chef” on Friday and repackaged the highlights of the Summer Olympics for a two-hour show on Saturday.

But it appears that viewers would rather watch Matt Lauer and company after breakfast than after dinner. Twice as many people have their televisions turned on in the evening than in the morning. But the prime time special’s audience of 6.2 million was only 10 percent larger than the show’s average audience. [NYT]

Dec 29, 2008 · 1 views (beta) · Link · Respond
Tagged: , ,
Fark Facebook Digg StumbleUpon Del.icio.us Reddit
Comments (0)

There are no comments yet. Post yours!

Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

NEW: You can add images to your comment by clicking here and entering the URL of the picture.

 
Scroll Posts
When Will the Rest of NYC See Pat Kiernan In HD? « Next — Prev » David Mamet's Advice to Women: You're All Whores
Jossip Home | Advertise | Copyright 2009 Jossip Initiatives