CBS' venture start-up into online television is still trying to brand itself as their networks answer to NBC's Hulu. The only problem? No one is watching.

According to Nielsen Online, meanwhile, TV.com achieved a 19% increase in monthly users in January, along with a 26% increase in visits, and a 43% increase in minutes spent on the site.

Competing data, however, recently showed that TV.com was suffering from increased competition. According to comScore Video Metrix, TV.com's unique viewers dropped 55% last November to 160,000 vs. 355,000 last May. Videos per viewer, minutes per viewer, and minutes per video for the site also declined, according to the comScore service.

This conflicting data presents two questions:

1) TV.com has been around since last May?

2) Why the hell are we still arguing about online viewer data? Is Nielsen so incompetent? Are there just too many different ways to measure viewers?

Actually, that ended up being about four questions, but you get the gist.