Old Navy Bets on Struggling Publishing Category to Boost Struggling Sales
 

Old Navy Turnaround

No matter that the readerships of magazine like OK! and Star are in decline. The clothing retailer Old Navy, owned by Gap, has turned its latest circular into an Us Weekly-inspired front in some sad attempt to capitalize on our wavering appetite for celebrity antics into sales of polos and tanks (which are down 34 percent versus last year). Good luck with that.

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