
Most marketing departments would kill for the funding given to anti-smoking campaigns. Besides those Truth ads we're all familiar with (and we all know by now were sponsored by Phillip Morris), the projects headed up in an effort to get people to quit have been some of the most creative this decade. Do they work? Welp, now that the CDC has cut off research into effectiveness of these promotions we probably won't know. But they are certainly some of the most creative/viral advertisements of the decade. One wishes Don Draper was still around to ponder the dilemma of creating these ads while supporting a pack-a-day habit yourself.

( Via: Inventorspot)
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Just to clarify, the Truth campaign was not at all funded by the tobacco industry. It started with the Florida Department of Health and was spread nationally by the American Legacy Foundation. The reason why it was so successful, in fact, was precisely because it turned the adolescent desire to rebel against the tobacco industry itself (rather than the usual parents, teachers, etc). And it's one of the best evaluated anti-smoking campaigns around.
Philip Morris had its own anti-smoking campaign that has been roundly criticized by public health researchers (more info here: http://www.social-marketing.co.....-anti.html).
BTW, most of the ads you have pictured here are from outside the US. We do need more (evaluated) campaigns that continue to use clever marketing strategies like the Truth campaign rather than the usual "don't smoke because it's bad for you" approach.
Wait till the anti-sugar/soft drink campaign begins. A whole new generation terrified of eating Peeps.
Gotta have my Coke-Cola:) coffee in the morning, coke in the afternoon, I'm real bad:)
@Rhonda: Well, get ready then. A tax on your favorite beverage may be coming down the pike, because it's not GOOD for you. Or your children. Thanks to the success of the anti-smoking people, who took a perfectly legal "vice" and made it into The Boogey Man which will kill you (and your neighbors by being in proximity to you), the door has been swung wide open. I look forward to the discomfort and outrage of sugar & soft drink consumers, and to the many hissy fits that will be thrown over individual choices. As a smoker, I'm used to it. Soon, it will be us smokers who get to watch everybody else feel the pain. :)
Bam,
My Mom was a smoker, my Dad wasn't, I have 3 sisters, 2 smoke and 2 don't (me). I have always "gone" outside to sit with my smoking family and friends (it makes me like you all the more)but yes soon they come for my Coke:) My best friend who lives in Tn is trying to quit using one of metal cig called "luci" or something like that. Have you heard of it? I never had, when I saw it I thought she was doing some kind of drug:) She is doing quite well with it. My sisters are furious about the increase in the price of tobacco.
too many celebrities smoke.
Why is it that the states keep increasing the tax on cigarettes to fund variuos programs for children that soley depend on the sale and consumption of the very product people want to abolish?
Not a smoker but defend the right to smoke 'em if you got 'em.
@bam-a-lam:
Corners like this, you meet some desperate folks.
I'm talking about people who'll do jobs that I'm not willing to do. And it's amazing, if I have what they want, and I do, I can string them along on dozens of jobs.
Well, that is until they're easily recognized, and then they need to disappear.
Sound familiar? The thing is, I'm almost going to miss you. Almost.
@ILoveAmerica: I've been wondering the same thing. Our state is using the extra tax, allegedly, to build a children's trauma center, because who could possibly be against that, and who better to pay for it than smokers(?). Meanwhile, our governor just signed off on a new bill that okays a huge tax credit for anyone who owns "historical property" - and guess who owns most of the historical property? State representatives, senators, judges, old money families, anyone but the average taxpayer.
NYC imposed an additional tax on cigarettes sold in the city (in addiiton to the state and federal taxes). Bloomberg touted the new revenue and promised it would pay for alot of NEW programs but guess what? People stopped buying in the city and went to the 'burbs or out of state (casinos, DE, VA, CT) and the city didn' t get the revenue…Imagine that? This additional tax is why people are outside attending Tea Parties all over the US todya. Hooray for them, protesting too much government, too much tax…