Us Weekly Grey Garden's Sells Out
 

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In an effort to piss off ASME more than Entertainment Weekly or ESPN magazine, or hell, even more than L.A. Times did with their Southland ad masquerading as an A-1, Us Weekly is creating a whole mock cover devoted to HBO's Grey Gardens. Which actually, would make more sense if Entertainment Weekly was doing it, but Jann Wenner's trashy tabloid? Those HBO advertisers better know what they were doing; it must have cost a pretty penny (or in this economy, maybe not?) to buy all of Wenner's crappy ad pages and pretend they take place in the 60s.

The buy includes inside and back cover ads and are a mix of pages designed to resemble Us Weekly as well as traditional ads promoting the film’s April 18 premiere. The real cover, featuring the very contemporary (and distressed-looking) Lindsay Lohan, follows the mock cover.

Nevermind, I take it all back. I'd rather look at some gimmick cover than a "distressed" Lindsay Lohan any day.

Apr 14, 2009 · 546 views (beta) · Link · Respond
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