People magazine’s founding editor, Richard B. Stolley, has returned to the magazine to report non-celebrity items, like a profile of a guy who founded an HIV awareness group and an interview with the former C.I.A. officer Valerie Plame. It’s sort of like BuzzMachine.com’s Jeff Jarvis returning to Entertainment Weekly and writing about the interesting people he meets on the floors of trade shows.
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People magazine is just casting its net everywhere in the hope something will work. The magazine is losing direction. I blame the very overrated Martha Nelson. What does she do again?