THE DEPT. OF HOMELAND SECURITY IS A CLIENT Nielsen's flawed data isn't just being used to allocate billions of ad revenue dollars, but to keep tabs on terror threats. "If prescriptions for drugs used to treat infectious diseases begin to spike in a market, the Nielsen data can track how it spreads and whether it is taking on epidemic proportions or migrating in a way that might reveal a biological attack." [MP]

Apr 25, 2008 · posted by david · Link · Respond
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