Harvey Weinstein's brilliant, and inevitable, business model for Project Runway now includes a new cash infusion: dollars from the magazine. When he was first shopping the show around in the early 200s, most magazines passed on the opportunity to be attached, and Elle was the only taker. It's been a brand boon for the Hachette fashion book, but after the fifth season, they're gonna lose it. And whoever wants the opportunity to work with Runway, now on Lifetime, will have to pay for the privilege. Seven figures, anyone?

Jun 10, 2008 · Link · Respond
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