Is there pressure of Valentine's Day keeping you down? Are you worried that you won't 'rise to the occasion' this February 14th? Have you been feeling insecure about your tiny, flaccid penis, and inability to sustain an erection?

If so, then tomorrow's a lucky day for you and your sex-starved wives/mistresses, because Pfizer is implementing a well-timed promotion for OTC Viagra!

LONDON (Reuters) - Men will be able to buy impotence treatment Viagra over the counter in Britain for the first time from Valentine's Day, chemist chain Alliance Boots said on Sunday.

Three Manchester Boots pharmacies will sell the prescription-only medication made by U.S. drugs group Pfizer in a pilot program from February 14.

Men aged between 30 and 65 suffering from erectile dysfunction will be able to buy four Viagra pills for 50 pounds ($97) without having to get a prescription from a doctor first.

Next up on the Brits' Ultimate Wishlist: Complimentary dental work, in honor of Easter Sunday.