Those two big spring movies, Indiana Jones and Sex and the City, aren't just marketing opportunities for the advertisers who paid for the privilege. (Indiana's clients include Harley-Davidson; Sex's include Mercedes and, um, a bajillion designers.) These cultural milestones are like the Super Bowl or the Oscars: Anyone can attach himself to the excitement, even without official sanctions.

And that includes eBay, which is churning out some marketing stats from bidding on the movies' items. For instance, did you know eBay moved 500 percent more Indiana Jones items than Sex and the City goods? And Manolos are selling better than Choos?

INDIANA JONES:

* 12,345 Number of Indiana Jones items sold
* $35.88 Average selling price of Indiana Jones items
* $4,400.00 Highest Indiana Jones selling item - Indiana Jones Pinball Machine Number 2
* 21,219 Number of Indiana Jones listings on eBay.com
* 175 Number of Indiana Jones Bullwhip sold
* 224 Number of Indiana Jones Fedora items sold (an increase of 135%)

SEX AND THE CITY

* 2,457 Number of Sex and the City items sold
* $36.99 Average selling price of Sex and the City items
* $395.00 Highest Sex and the City item sold Botega Veneta Bag Featured in Sex and the City
* 4,434 Number of Sex and the City listings on eBay.com
* 1,824 Manolo Blahnik shoes have sold
* 1,223 Jimmy Choo shoes have sold

[Source: eBay Marketplace Data]