
Ever since Lauren Weisberger lit the fire underneath the visibility of assistants – and Jann Wenner's efforts to make their unpaid versions into a brand extension – you knew reality show producers weren't going to be able to be hands off about the flackdom industry for very long. (The Hills doesn't count.) So we wore a shade of unsurprised yesterday evening when we were tipped off about the beginnings of a new show staged around the latte mules, dry cleaning chauffeurs, and day planner nazis.
“The Assistants†is a new reality TV series which follows the fraught, fabulous and fascinating lives of the personal assistants to the stars and captains of industry. The candid series provides an inside view into the power and ego obsessed worlds of entertainment and business. In the spirit of The Devil Wears Prada, “The Assistants†celebrates the long suffering personal assistant as the undervalued lynch pin that powers the engine room of their bosses lives. Forget filing, “The Assistants†reveals the humble assistant as family mediator, confidante, psychologist, motivator and public relations damage controller. It’s not just about mastering a soy decafe caramel latte with two sugars and finding Egyptian cotton sheets with a 400 thread count. It’s a calling.
And it's calling you. Production for the pilot is imminent, which means your headshots better be in pristine condition. And don't kid us about not having any head shots — when your C-list agent dropped you, it was either cater waiter or executive assistant.
THE ASSISTANTS - our new TV show [The Cool Hunter]
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