A Cocktail A Week Keeps Bauer Chic
Remember how, like, three years ago, ordering a $14 cosmo was all the rage? Good news!: Bauer Publishing is finally catching up. How else to explain the title of their September launch, Cocktail Weekly? The new "lifestyle weekly" aimed at women in their 20s is the latest rag to come from workplace womanizer Hubert Boehle, Bauer's chief. And while we were ready to deliver a couple of "What the hell are you thinking launching another women's title in this market, Hub?" lines, the man does know what works on the newsstand. You've heard of two little magazines called In Touch and Life & Style, right? So long as Cocktail Weekly makes its readers feel cheap and inadequate at the same time, it might just have another homerun on his hands.
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[...] September debut already DOA? That's the chatter heard 'round the publishing house about Cocktail Weekly, the upcoming lady glossy that's part celeb, part service, and will probably feature too many [...]
[...] September debut already DOA? That's the chatter heard 'round the publishing house about Cocktail Weekly, the upcoming lady glossy that's part celeb, part service, and will probably feature too many [...]
[...] September debut already DOA? That’s the chatter heard ’round the publishing house about Cocktail Weekly, the upcoming lady glossy that’s part celeb, part service, and will probably feature too many [...]