As if Janice Min's photo captions weren't bloated enough, Us Weekly is getting fatter. Next week, along with Wenner Media cousin rag Rolling Stone, the celeb glossy will feature an ad that plays audio and flashes lights.

It's a campaign for the WB's new series Supernatural, and it's going to make readers more furious than happening upon an illicit photo composite.

Imagine, just as you're turning the pages to find out what animal sound Angelina Jolie is making while laying down Brad Pitt or who Sienna Miller is recovering with this week, the pages of your second-favorite celebrity rag start playing music and flashing lights.

As you can imagine, it's a move to grab readers' waning attention span.

"We can't afford to have people just flip the pages and keep on flipping," says Robert Schulman, a senior vice president of Cheil Communications America, Samsung Electronics's ad agency.

Because that, dear god, would get in the way of important activities like reading. And flipping.