When we think of "NBC" and "2.0," images of MSNBC staffers printing out resumes and electricians rewiring a couple floors of 30 Rock to make way for the New Jersey refugees come to mind. But at NBC Universal, there's a difference between "NBC 2.0" and "Web 2.0." You see, the former is where they slash the livelihoods of 700; the latter is where they take a stab at synergy with their iVillage.com property, known around town as a $600 million stumble. So how is the Peacock bringing TV and web together?

NBC is hoping to ride the wave of so-called "Web 2.0" with its participatory, multiplatform talk show iVillage Live. The woman-focused weekday show, which will launch Dec. 4 at noon on NBC's owned-and-operated stations, will also be streamed live on NBC Universal-owned website iVillage, where viewers will be invited to chat about what they are seeing. Portions of that chat could end up on air as fodder for host chit-chat or as a scrolling ticker. [...]

To that end, iVillage Live will offer live chats at noon on both the east and west coasts. It will also offer a daily poll question and an "audience comment box" for 24 hours preceding each day's show, so viewers can offer input on the next day's broadcast. It will also offer audience members, who will be seated in a revamped theater in Universal answer questions on polling devices attached to their seats.

All of which won't so much be a fantastic experiment in seeing whether a media conglom can merge these two mediums, but whether the programming is going to be staffed with enough producers, coordinators, and interns to give a shit about all the email, poll results, and live chats they're receiving. Our guess? Given NBC's inability to keep The Megan Mullally Show above a 0.9 share – without all those extra hassles – uh, no.