Comics? Check. Coupons? Check. Parade? Check. Magazine on racial and ethnic issues in the U.S.? Starting this Sunday, check. Along with the cheesy Parade and the piles of paper-wasting inserts from Best Buy and Wal-Mart, many Sunday paper readers will find Rise Up, a Kansas-City-based weekly magazine that purports to "celebrate race and ethnicity and help us better understand our differences, celebrate our commonalities and build a great foundation to bridge the gaps that divide us." And, if it comes sandwiched between the latest Dilbert comic and a Parade cover story about Valerie Bertinelli's battle to overcome her coke addiction, it might actually force people to notice or talk about things they spend a lot of time not trying to notice or talk about.

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