These two ads are new spots from Absolut Vodka, which are paired with a TV spot labeled “Dissection,” which they hope pushes the message that the brand’s infused flavors, Pear and Mango, are as naturally a part of the flavor as the distilled vodka itself. The ads are part of Absolut’s “In An Absolut World” worldwide campaign, which replaced the “Absolut _____.”

But if you’re a consumer of gay media, the message Absolut is trying to send is a little different.

And here’s the TV spot:

[Photo: AbsolutAds.com]