In this month's Details, a front-of-the-book editorial item about alternatives to mesh sponges to use in the shower, which highlights a new loofah from Axe (called a "shower tool"), with a huge half-page photo of the product in use. About seventy-five pages later: an ad for for the Axe Detailer Shower Tool. (A few more pages beyond that: another one-page ad, for Axe's new fragrance.)

Also there: a front-of-the-book style item regarding flip-flops, which the magazine encourages you to "upgrade to something more substantial," like Havaianas' $30 pair. Two page turns later, a two-page Havaianas ad.

And: a recipe for a Mai Tai, which calls for one-half ounce of Grand Marnier. About sixty-five pages previous, a one-page ad for Grand Marnier.