From the Dept. of Ridiculous to Us But Makes Sense to Everyone Else, NBC will be charging advertisers $3 million per 30-second spot. That’s a hike of 10%, or more than double the usual year-to-year increase; last year, Fox charged $2.7m. More shocking than the sticker price? Advertisers will, naturally, pay up. Last year’s game between the New York Giants and the New England Patriots drew record ratings, with some 97.4 million people tuning in. Then again, you could buy in bulk! Clients Anheuser-Busch, which buys spots every year, often 10 per game, and years in advance, gets the discount rate of just $2 million per spot, or $66,666 per second.