Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

Introduction

Come meet Jossip, won't you?

Welcome to Jossip Initiatives, perhaps the most lively and entertaining independent publisher on the web.

Our story has all the makings of a great dinner party tale: The company was founded by David Hauslaib in 2003 – back when it was less a "company" and more a "way to earn beer money" – when he was still a journalism student. (Which, yes, means Jossip began in his dorm room.) David put himself on the path to enter the magazine industry, launching Jossip.com as a vehicle to get his name out there to the right editors — the editors who might hire him.

And while he landed plenty of first interviews, it became clear a few months into printing resumes that the only reason he was being called into the offices of major publishers was to do what he did best: gossip about the media industry. It wasn't long after this revelation that David decided to make Jossip a full-time effort. His "job," if you will.

Years later, Jossip is still running strong as an authority on the media and celebrity industries. And it's been given a younger brother, too! In the fall of 2005, David launched the award-winning gay lifestyle blog Queerty, a must-read for the queer community.

The blogs under the Jossip Initiatives umbrella now reach over three million individual readers every month, attracting some of the most influential visitors (news anchors, magazine editors) to the most inquisitive (students, bloggers).

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

Our Blogs

Publishing more than one title gives us a bigger readership, and you a greater reach

Jossip

Jossip is the flagship title, zeroing in on where the celebrity and media industries intersect. With a Manhattan skew, Jossip reaches culture mavens who set the agenda for the rest of us: magazine editors and newspaper reporters, celebrity and brand publicists, news anchors and TV producers, advertising execs and media buyers, bloggers, and students. It is a daily must-read for members of the media elite, entertainment establishment, and celebrity grindhouse.

Jossip. The gossip's gossip sheet.

Queerty

Queerty is the gay blog. There's just no other way to say it. With its sharp eye for news, entertainment, shopping, fashion, and travel for the GLBT community, Queerty reaches an audience of upwardly mobile gay men and women who have long since abandoned traditional (and staid) gay media. When it comes to independent gay media, Queerty is at the top — which explains why the public awarded Queerty the Best GLBT Blog honor at the 2006 Bloggies.

Queerty. Free of an agenda. Except that gay one.

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

Readership & Demographics

Now it's time to meet the readers

Because your attention span is as short as ours, let us give it to you the easy way, where your eyes can dart around.

TRAFFIC

AGE

GENDER

EDUCATION

HOUSEHOLD INCOME (HHI)

[Source: Audience profile data bia Burst Media third-party survey reports, January 2009; Traffic data via Quantcast]

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

RATES & SPECS

You're wondering how much this is gonna cost you, huh?

If you've done your research, you'll know that we offer some of the most competitive rates in the industry. That said, you'll quickly learn how valuable each site's audience is — and how worthwhile it would be to invest in them.

* The above pricing model is based on CPM, or "cost per 1,000 impressions." For example, if a unit is $5 CPM, and you purchase 1,000,000 impressions (or "ad views"), it would cost $5,000.

Each ad unit above fits standard IAB specifications for sizing and certain file size requirements.

• Leaderboards, 728 X 90px, 40k
• Boxes, 300 X 250px, 45k
• Skyscrapers, 160 X 600px, 40k

Rich media units – including Flash, Eyeblaster, and Pointroll – are supported and do not incur any additional cost when served via third-party. We have a minimum purchase of $1,500. First-time advertisers must pre-pay their campaign.

Keep in mind: Banner ads aren't all we do. We specialize in customized packages that deliver comprehensive branding opportunities. The best way to find out what would best fit your needs is to get in touch.

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

Contact

Reach out, touch us (inappropriately, even)

Ready to get your campaign up and running? Have more questions? Then you're probably going to want to know who you can talk to.

General Advertising Inquiries
advertising@jossip.com

Brandon Schultz, Advertising Director
brandon@jossip.com

David Hauslaib, Publisher & Editorial Director
david@jossip.com

Jossip Initiatives LLC
27 W. 24th Street
Suite 801
New York, NY 10010
+1 (646) 205-4303

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press

In The Press

People often say things about us (some are even good)

On Jossip, our worst kept secret is that we're our own best public relations tool. Do you know what happens when you lavish attention on people in the media? People in the media lavish attention on you!

Which might explain why our team of editors have been guests on, among others, MSNBC, CNN, E!, Fox News, ABC News, and Sirius Satellite Radio, as well as interviewed as experts in documentaries.

We've been profiled by New York magazine, Wired, and Playboy, and have appeared in Vanity Fair, Time, the New York Times, Page Six, the Washington Post, Business Week, Women's Wear Daily, the New York Daily News, The Hollywood Reporter, Associated Press, and Advertising Age, among others.

As you can tell, we measure our self worth in whether other people think we're important!

Among our accolades:

Jossip was the 7th most searched for blog on the Internet in 2006, of any niche
— Yahoo

"Jossip is actually the best of [the gossip sites]."
— Playboy deputy editor Stephen Randall, Fishbowl LA

"Shovels snark for a living"
— Wired

"Splashed all over the Internet like so many numbers on a bathroom wall"
— New York Daily News

"Damn you!"
— New York Times

Introduction | Our Blogs | Readership & Demographics | Rates & Specs | Contact | In The Press