
Considering that magazines are dying and cigarettes can kill, you’d think the two would be a perfect match. Turns out, with all the future smokers underage readers and restrictions, print is dead to Big Tobacco.
R.J. Reynolds Tobacco, maker of Camel and American Spirit, announced that it wouldn’t run any ads in consumer magazines in 2008. Philip Morris has not run a print ad in the past three years. Reynold’s decision is unofficially the result of a flap over a recent Camel insert in Rolling Stone’s November 15 issue.
So now that cigarettes won’t be advertised in magazines, maybe they’ll garner an indie appeal, making high school kids look extra cool smoking. After all, as Lydia Hearst reminded us, "this whole country was founded on [looking cool]."

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