America Still Plagued by Cavemen
Why couldn\'t we just have been smote with locusts this time?
 


Finally, there is solid proof that debunks the Creative Intelligence Theory (at least in advertising): ESPN has recruited the cavemen characters from the Geico commercials to shill the network's fantasy-football team, as well as promote Sportscenter. This will come as a shock for anyone who was alive last year for the dismal and short-lived ABC sitcom based off these characters, marking a time in in history where a TV executive had one too many ideas. This one was: "Hey, let's just turn that commercial into a show."

So why are these two-bit acts coming back again?

From Geico's ad agency: "ESPN is basically using an advertiser's icon to drive viewers to its shows. It's very unusual, but for these two brands we think it's a perfect fit."

Again: Why? To show the world that both Disney units have zero creativity of their own?

If you want further proof, just watch this taste of what's to come. And then down your poison Kool-Aid; it's so easy, a Caveman(tm) could do it!

Aug 15, 2008 · 7 views (beta) · Link · Respond
Tagged: , ,
Fark Facebook Digg StumbleUpon Del.icio.us Reddit
Comments (0)

There are no comments yet. Post yours!

Leave a Comment

It's easier to leave comments when you register for an account. It's quick.

Already have an account? Then log in!

NEW: You can add images to your comment by clicking here and entering the URL of the picture.

 
Scroll Posts
ABC to America: "Why Go Anywhere When You Can Stay Home and Watch TV?" « Next — Prev » The Likely Reality Behind All Those "Leaked" Shows
Jossip Home | Advertise | Copyright 2009 Jossip Initiatives