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American Apparel Proves What We Already Know: Sex Sells


You know how we're supposed to be in a recession or whatever? Tell that to Dov Charney, who just posted a 3% gain for his December figures and has opened up 81 stores in the past year. Huh, who would have guessed that plastering half nude, barely-legal girls in Lycra all over the country would draw people into a store?

Comments (3)
No. 1 · John

Wow - just like american apparel's business, your post is a praise of almost-mediocrity.

3% growth with an expansion of 81 storefronts is crap. But considering their leverage issues, looming need to refinance in March, and Dov Charney's failure to be an adult in anything he does, I guess AA fans should celebrate while they still can.

Posted: Jan 13, 2009 at 3:13 pm · @Reply · [Flag?]
No. 2 · palomar

i totally agreed with the first poster until i realized that he's just ridiculously wrong.

i did a google search to find out more. evidently, a three percent gain would be from stores that have been opened for a year, meaning that people that were shopping at american apparel stores last year are shopping there more than they were previously. you know, when things were a little bit rosier than they are now. another tidbit for the site i found: for their 4th quarter, their sales were up 53% to $98 million. along with urban outfitters and hot topic, it's pretty stupid to think that any gain in this market isn't amazing.

Posted: Jan 13, 2009 at 6:28 pm · @Reply · [Flag?]
No. 3 · Michael

exploiting human weakness at all costs is a shame

Globe and Mail Update

January 15, 2009 at 11:45 PM EST

An American Apparel store at Park Royal mall is no longer openly displaying a sexually explicit magazine, after being ticketed West Vancouver officials Wednesday.

The clothing store was thrust into the spotlight this week after a British Columbia mother Trina Campbell complained about its sale of BUTT magazine, a gay lifestyle quarterly. The magazine includes images of sexual intercourse, including one Ms. Campbell described as ???????a full, double-page spread of two men engaged fully in a sex act.???????

Laws about adult material are made at the municipal level. Regulations in West Vancouver require the material is displayed under certain conditions, including opaque covers, shelves of a certain height, and that they are ???????not open to public view,??????? West Vancouver mayor Pam Goldsmith-Jones said.

American Apparel received a $100 ticket for violating that law, and on Thursday the magazines had been moved, Ms. Goldsmith-Jones said.

Posted: Jan 16, 2009 at 1:50 am · @Reply · [Flag?]
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