We've been in this space before. It's the space where we take time out of our grueling 3.5 hour workday to school legions of publicists on how to approach us blog types. Especially the blog types far too cynical to open most emails sent from PR firm domains. (That'd be us.)

Tenured publicists understand how to traffic in standard gossip columns: Feed a semi-scandalous tidbit about a HBO celebrity you saw Cannes this week, and perhaps your luxury liquor client will score a mention next week.

We don't work that way. Mostly because we default to Kettle One even without a gossip item trade. But also because there's no real back-scratching here. Got a great item? We'll run it, even if we don't owe you a favor!

What we won't tolerate, however, is when flacks prepare an item in gift wrap and bows and then messenger it over with the expectation we'll copy and paste it onto the site.

Take, for instance, this email from last week with the subject line "BLOG PITCH: Funny Photo of Charlize Theron and Deal or No Deal girl, Marisa Petroro."

At the very least, we'll give 'em credit for making it clear what they're after.