Goodbye Time, hello Atlantic.

That's the fourth-grader-with-ADD version of explaining the news that broke over the weekend with regard to Andrew Sullivan. The gay republican blogger – which, some might fairly argue, is an oxymoron wrapped in self-hate – is making the jump after more than a year of giving the Time Inc. website his devout following. Oh, did we mention there's lots of cash involved?

And even if there wasn't, it's nice to see Sullivan pull a Howard Stern and use his old digs to plug his new home:

That's what this blog, at its core and at its best, is about; it's what the readers of this blog care about; and it's what the Atlantic stands for. The prospect of being part of taking this deeply American institution into a new medium in a new century is, for me, an English immigrant, a real honor and privilege. The blog retains its complete editorial independence, of course. You have that guarantee. But it will, I hope, be part of something bigger as well: a voice in a new conversation, dedicated to the American idea, of no party or clique, in pursuit of freedom, national progress, and honor.

Also, in pursuit of more pageviews.