Another Blackbook-Out Swap
Joe Landry returns to the fag rags
 

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The conveyor belt between Out/The Advocate and BlackBook continues this week, with the hipster photo-fashion glossy losing publisher Joe Landry to his old haunt at the gay rags, filling in for Out publisher Jay Adams, who was fired this week. [NYO] Landry left the PlanetOut magazines two years ago. But this isn't the only example of high-level shuffles between the two. Out's editor Aaron Hicklin was courted away from BlackBook in April 2006; he's since been named the company's editorial director. Landry's exit, meanwhile, comes on the heels of managing editor Una LaMarche and photo director Shannon Hall leaving the magazine, and editor Steve Garbarino, who took over in May 2006, in a bind.

Meanwhile, Landry's move represents more than your average publisher swap. Out and The Advocate have battled very public financial blows, with declining ad revenue and a parent company, PlanetOut, that has looked upon fiscal responsibility as a child's pastime. Last month, the company was sold to Regent Entertainment for a glorified ad deal worth $6 million, putting the pressure on Landry to move ad pages even more intense.

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