Are Jason Binn’s Readers More Valuable to Advertisers Because He’s Got Fewer Gays?

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A quick note to keep things in perspective. Jason Binn, who is selling his Niche Media roster of luxury magazines to Greenspun Media Group (some would say it’s more of a merger), will help create a media company with 16 titles, 300 employees, and a distribution of 300,000. The little blog company that publishes this site, meanwhile, has 4 titles, 6 employees, and a distribution of 7 million. Jason is bringing in $100 million a year. We, um, aren’t. What the hell is wrong with this picture?

Jun 26, 2007 · Link · Respond
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