"Listen, I don't stand in judgment," writes ex-Seventeen EIC Atoosa Rubenstein of magazine beauty editors and lifestyle gurus getting into bed with particular brands. "I can appreciate the Martha/Robert model. Only sleep with who you like. So perhaps the advice to the bottom of the triangle is raise your standards when you drop your drawers (but perhaps I'm just mad that I bought a mascara mentioned in a magazine that doesn’t work very well) or jump into bed with your consumers and you'll see that advertisers will once again pay you, and pay you what you're worth. After all, as cute as you are, they don't like you in that way … they're after your audience."

Atoosa, meanwhile, is MySpace's biggest fan. But as cute as it is, she's just after its audience.