Yesterday we told you how Atoosa Rubenstein was expanding the boundaries of Seventeen magazine by putting musician/teen crush Teddy Geiger on the cover of November's issue.

Now Seventeen is going back on the air, with the 'Toos taking a role as a judge on cult TV show, America's Next Top Model and offering up Seventeen magazine as a partner. This was a space once filled by edgy Elle Girl, but … well, obviously they weren't a viable option this time around. And while the show may well be a favorite of Seventeen readers, Atoosa herself was not so enthralled.

But the TV-happy Rubinstein was only more than willing, though she cannot claim to be a loyal fan of the show. "I'm not going to lie and say I was a big viewer," she admitted, adding, "What's really important to me has been how we can take Seventeen off the page."

Off the page? That could be, like, new slang. As in, "this new Cocaine drink is off the page." In all seriousness, though, this is one role for her you really can't afford to miss out on. Especially when she picks one girl to be the orchid among the vast sea of carnations that get paraded in front of her.

Not to mention the Tyra Banks/Atoosa combo — priceless.

Atoosa Inc. [Irin Carmon, WWD]