Bauer Pub In Touch-y Situation
Star Chieftain Strikes While The Iron Is Hot Lukewarm
After months of flagging circulation over at Star magazine, EIC Candace Trunzo has finally (and rather belatedly) jumped into action, poaching three upper level In Touch staffers (reporter Cristina Everett, senior editor Casey Brennan and news editor Aaron Rasmussen) within the last week in an ongoing effort to streamline the tabloid and leave the Bauer pub with a senior writing staff comprised primarily of interns.
And while we're vaguely curious to see whether Star's new makeover has any effect on its sales numbers, we're also interested to see whether In Touch can rebuild some of its earlier momentum, or whether this will hamper their ability to reproduce the same Brad and Angelina cover story week, after week, after week.
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Editorial Director
[...] it does make sense: Star has been raiding the mastheads of other celeb weeklies in recent weeks, especially In Touch. That, and Gould's career is filled with breaking some pretty big stories in this biz, like [...]
[...] it does make sense: Star has been raiding the mastheads of other celeb weeklies in recent weeks, especially In Touch. That, and Gould’s career is filled with breaking some pretty big stories in this biz, like [...]