Because hard numbers gauge whether you're worth the life you're living, know this: Bauer's In Touch is up 30 percent in ad pages through the first half of the year. Bauer's Life & Style is up 52 percent. Which means, according to the oft-dismissed Media Industry Newsletter, that Bauer's September launch of Cocktail Weekly will somehow ride that good fortune into a successful debut. How they'll do it with an editorial formula that involves less gossip is, well, not something we're equipped to explain at our current pay scale.