Better Homes & What?
Magazine you've never read wins Ad Age award
 

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Better Homes & Gardens is Ad Age’s Magazine of the Year. The title received a similar award from the Boca Raton Committee of Retired Grandmothers last month.

Last February, Better Homes got a new president, Andy Sareyan. At the time, he knew as much about the magazine as we do. "All I knew about Better Homes was that it was big," he said.

A redesign this year led to increased circulation, newsstand rates and Web hits. What did they do?

Better Homes introduced a redesign that added architecture to help readers find the content they want, more white space to rest the eye, better separation between advertising and editorial, new typography, shorter articles, and a new emphasis on the designers and personalities that contribute to its pages.

Sounds like they just turned an 85 year-old magazine into a blog. Hey Ad Age, where’s our award?

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