Kudos to Us Weekly for being the only tabloid wise enough to realize Americans might be just as interested in Beyonce and Jay-Z's (maybe) wedding as, say, a white girl like Katherine Heigl's.
Janice Min might be the only celeb weekly editor who understands the newsstand lure of black celebs; her magazine's Janet Jackson "How I Lost 40 Pounds" issue was among its best selling ever (though it's said that Min was on leave, and didn't have much to do with it).
While the paparazzi hounded the Tribeca apartment building where Jay-Z and Beyonce supposedly got married, and the local television news had a field day guessing why everyone was wearing white, OK!, In Touch, Star, and Life & Style all ignored the week's biggest story on their covers.
How come?
Because of the industry adage that blacks, no matter how famous, cannot move a magazine. Had Beyonce tried to sell her wedding pics, one tabloid editor says she would've fetched as little as $250k. (Point of reference: Christina Aguilera sold her baby photos for $1.5 million to People, who assumed they would lose money on the deal.)
Granted, Eva Longoria (of Mexican descent) and Tony Parker (black) managed to sell their wedding photos to OK! for $2 million last year, but it's arguable Longoria has transcended her skin color (yes, that's as awful as that sounds) and, when combined with her publicity whoring, it isn't so far fetched. (And let's not kid ourselves that Parker was even part of the equation.)
Instead, this week the tabloids went with much less buzzworthy stories: In Touch had Britney relapsing, Life & Style chronicled Jennifer Lopez's 40 pound weight loss, Star did a similar pictorial on post-baby weight transformations, and OK! just plain made up a story about Jennifer Aniston and Orlando Bloom getting cozy.
For a brief history on tabloids and the prices they've paid for high-profile pics, read our story here.
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this is bullshit. the other mags had beyonce on the cover. the only reason they didn't do beyonce full cover was there were no photos of the event. US WEEKLY's cover is lame and the details are all made up.
just janice doing her usual PR spin because the mag has no substance - no news - no exclusives and is irrelevant now.
Rami is exactly right. I work at one of the mags, and of course we talked about doing the wedding on the cover, but the only reason people buy wedding covers is to see PICTURES of the wedding. In this case there were none. But accusing mags of racism makes a juicier story, so run with it, Jossip.
Well, the reality is, is that US weekly sent out emails asking people to choose between Shiloh Jolie-Pitt turning 2 and Beyonce's wedding cover.
Thankfully, level headed people picked Beyonce and left that little baby alone for once. Although, expect the regular bs stories about the Pitt's next week because of Brad's AI appearance and new pictures of Angelina's trip to DC for Marianne Pearl and her work for the Council on Foreign relations.
Personally I think Beyonce would get more coverage out of this relationship/marriage if Jay-Z looked like Will Smith. Shallow but true
P.S. They're on the cover of People Magazine too
Nobody cares about them. It is that simple. They are not Hollywood's cup of tea.
More new worthy when they get divorced 3 years from now.
Um, is this really news?
Jigga and Bey are on a cross marketing platform paradigm. The whole relationship is nothing but hype! I know. You never even see them kissing.
As far as I'm concerned, I could care less about looking at the wedding photos of an overrated singer and her ex crack dealer boo.
Ahh, ain't that cute.
Bitch please!
Thats what they get for trying to be so secretive now no one cares
I agree with Rami. Bey has been on tons of covers. So I don't see the racism. There is simply not enough facts or pics to sell a mag.
LOL!! IM ON THE FENCE..i SUMWAT AGREE WITH EVRYBODY.
well, I am glad that they kept it a secret…they would've gossip any ways if she did or didn't, so they did what they think was best for them not the world…Who cares that is their life let them live… I don't see anyone talking about Will Smith's marraige and they keep their business to themselves… Why can't Beyonce and Jay-Z do the same???