Just a few short hours ago, Martha Stewart unceremoniously pulled the plug on Blueprint. But the post-fold publicity spin frenzy has already begun!

"We plan to grow Blueprint digital content across our Web sites," explains disingenuous CEO Susan Lyne.

See, they're not folding the sad, unread shelter title because it failed! They're just totes expanding it! By firing the full-time staffers, relegating it to a tiny, tear-out section in Martha Stewart Weddings and permitting it to exist (in perpetuity!) on the world wide web.