The much-talked about – as in, we've been talking about them much – rumors of AMI editorial director Bonnie Fuller meeting with TV folks and taking meetings in LA are once again causing a stir among the top tabloid set.

We're told that, among other outlets, she's met with the E! channel. Except rather than focus on her own projects – such as a reality show about her family or something that her NYU film student son would spearhead (?) – the latest gossip suggests she's simply trying to raise her profile among David Pecker's set before Ron Burkle's takeover of the company.

She's been working with a "TV trainer" to help avoid her oft-mocked awkward presence on screen. "Apparently she's much better on camera now as a result," says a source.

Even more evidence of a new Bonnie? She's been meeting with Star's reporters ("something she hadn't done for a long while until recently") and even calling her own contacts to report stories, which we've already seen her do once.