Last year, Bono decided saving the world wasn’t enough of a fruitless venture and got involved in publishing. With Elevation Partners, Bono bought into the Forbes family empire last year.

It turns out, Bono is a shrewd investor. Elevation Partners has been cutting expenses at Forbes, like getting rid of its Greenwich Village HQ, selling its helicopters and downgrading its yachts. It’s likely that Bono and Elevation will cash out in a few years after raising Forbes’s value.

One insider said that Steve Forbes financed his 1996 and 2000 runs for the Republican nomination with money he took out of Forbes. Even Bono could have told him that a narcissistic presidential run would have been a bad investment.