Book Review Math

Rich people read books. To find out about new books, they read book reviews. Advertisers want to reach rich people. They advertise next to book reviews. Book reviews are cheap to produce.
That’s our synopsis of the 800-word article in the Philadelphia Inquirer that defends the book review business model.
So why are newspapers cutting back on book reviews? Because people only have the attention span for the 30-word summary.
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