If there's one thing the New York Times Co. is doing well, its magazines. The Sunday Magazine, Play, and T are all performing quite well. Or at least better than the flagship newspaper. So it makes sense that NYT-owned Boston Globe would introduce another one of its own. (Its third, to be precise.)

Meet Lola, "an on-the-go lifestyle magazine that brings Boston women a best friend's take on everything and anything that can make local life a little better. Designed for Boston women in their 20's, 30's or 40's, Lola will be full of locally relevant information with a lively mix of the practical and the impulsive.." It hits in November, goes monthly in January, and won't cost you a penny, since it'll be available as a freebie at cafes, bookstores, and abortion clinics. You know, because those fit in with the mission to "make local life a little better."