When Jane Pratt left her namesake magazine in August, everybody totally thought, "how's this gonna work?" We weren't to sure there would ever again be hope for our once favorite chick mag.

But, with the help of a few "She's So Jane," ad campaigns featuring Brandon Holley, and a starving Nicole Richie on the cover, 2005's November issue beat single-copy sales of November '04 by 32%.

Holley's December/January issue, featuring Shakira, was up 14 percent over last year's December/January — which happened to be the bestseller of 2004. And a recent cover test of the February issue with Alicia Keys, hitting newsstands Jan. 24, produced the most promising test results Jane has ever received.

Is it possible that Jane is sitting at home with her Women's Wear Daily, going, "ouch?" Creating catchy cover lines and the attempt to steer away from the clique-y, insider-y, tone that was beginning to dominate the indy feel glossy, have apparently paid off.

"A lot of what I'm doing here is going back to the vault," said Holley. "I loved the tight [cover] shots Jane used to do."

The ever humble Ms. Holley credits timing and luck, to Jane's success, but we totally heart her. She is not only so Jane, she's so freakin' fabulous. We bet you could even eat omelets in the elevator when she's around.

Jane's Addiction [Sara James, WWD]