No longer will TiVo and DVR watchers be able to escape Kentucky Fried Chicken advertisements, and thankfully, the Sherlocks over at CBS are on the case. The case of the mystery hidden chicken sandwich message.
KFC has created the first ever documented case of a hidden message in a national TV commercial that holds the secret recipe for a free chicken sandwich.
KFC hopes it has found a way to use the new DVR technology to their advantage.
And what is the reward from cracking the code of "the secret recipe for a free chicken sandwich?" A coupon to try a free chicken sandwich — for free! — at participating KFC locations.
Brilliant! Especially when you consider that probably about 85% of the people who actually own DVR, are ordering their lunch in from Balthazar.
Editorial Director
